Youth and the Golden Glow

Although the beauty market has for decades focused on wrinkles as the main marker of a youthful appearance, scientific research shows that the human eye subconsciously judges the health, vitality and age of another person based on the complexion and evenness of the skin tone.

Evolutionary psychology and the psychology of perception confirm it unequivocally: a subtle, golden hue built from within the cells is perceived as the healthiest and most attractive, the so-called "golden glow"10.

An even complexion is one of the most important parameters of a youthful appearance. Research has shown that an even skin tone, regardless of the presence of wrinkles, can lower the perceived age of a face by as much as 20 years11.

An international consensus of dermatologists and aesthetic physicians defines skin quality through four key perceptual categories: firmness, surface evenness, tone evenness and radiance12.

Glow Protocol addresses all four categories at once.